Our MSPA team
We build it with you.
Most consultants tell you what to do and leave you to do it. Every coach here has owned, run or scaled the thing they're teaching — and works it with you through weekly sessions, one-to-one calls, and training your team directly.
Dr. George Birnbach
28+ years designing practice systems and strategies. So the practice stops depending on you being in every room.
David Goldman
14+ years owning and selling med spas. He builds the leadership and profit structure underneath yours.
Lexie Wood
6+ years in med spa marketing. She fills calendars without burning through ad budget.
Robert Cepero
Profit controls across multiple clinics. His focus is keeping more of what you already earn.
Meet them properly
A Build Plan is a conversation with one of us.
Thirty to forty-five minutes. We find what's actually constraining growth, staff and skills — and you leave with the plan either way.
Book a Free Med Spa Build Plan