Our MSPA team
Dr. George Birnbach
28+ years designing practice systems and strategies. So the practice stops depending on you being in every room.
Dr. George Birnbach has spent twenty-eight years inside other people’s businesses, working out why they stall.
He has built four seven-figure businesses from nothing, coached hundreds of practice owners, and served as a senior consultant to clinics across the country. He is a TEDx speaker and a U.S. Marine veteran, and both of those show up in how he works: he is direct, he is unsentimental about what is not working, and he does not confuse activity with progress.
His speciality is systems — specifically, the ones that let an owner stop being the bottleneck. Most practices are capped not by their market but by how many decisions have to route through one person. George’s work is removing those decisions from the owner’s desk without the practice getting worse.
The method is intention, clarity and engagement. What that means in a med spa is knowing which number you are trying to move, knowing what actually moves it, and having a team that acts on it without waiting for you to be in the room.
He is co-author, with David Goldman, of The ALIGN Method, and a co-founder of MedSpa Performance Academy.
Work with Birnbach and the rest of the team.
A MedSpa Build Plan is thirty to forty-five minutes with a practice builder. We find what's actually constraining growth, staff and skills — and you leave with the plan either way.
Book a Free Med Spa Build Plan