MSPA LIVE · A 2½-Day Intensive for Med Spa Owners

Steal The Playbook of The Top 1%
Med Spa Practices

Live in Denver, Colorado · October 2–4, 2026  —  The Room Holds 100

Get a CLEAR BLUEPRINT for scaling your med spa — proven systems for conversions, retention, client lifetime value, and profit.

Skip the guesswork and get DIRECT ANSWERS to your most pressing business questions from operators who've done it.

And FINALLY break through the growth ceiling that's been holding your practice back.

Denver · October 2–4, 2026

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Room capacity: 10062 seats remaining
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What You'll Master

Overcome The Biggest Headaches In Your Practice

01

Turbocharge Growth

Unlock 50–150% top-line growth in 12 months by optimizing your key processes and learning exactly which reports to run — and how to read them.

02

Master The Art of Selling

Turn consultations into conversions. Ask the right emotional questions to raise revenue-per-hour and become intentional, not transactional.

03

Gain A Competitive Edge

Build a Unique Value Proposition and a marketing engine that targets your ideal client, builds your brand, and generates endless leads.

04

Master Your Finances

Learn the critical KPIs and industry benchmarks that let you make informed decisions and build a resilient, adaptive business.

05

Stay Ahead of The Curve

Differentiate in a crowded market and future-proof your practice against changing trends, treatments, and technologies.

06

Goals & Forecasting

Get a results-driven roadmap: which services yield the highest ROI, what each room should earn per hour, and the KPIs that get you there.

RESERVE MY SEAT Early-Bird Pricing Ends Soon

Your Instructors

Learn From Operators Who've Actually Built It

This isn't theory from a stage. It's the exact system the MedSpa Performance Academy installs inside real practices every week — taught in a room small enough that you'll get answers to your specific numbers.

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Dr. George Birnbach

Co-Founder · The MedSpa Performance Academy

Architect of the MSPA curriculum and the ALIGN Method. George has spent his career turning practitioner-owned practices into structured, profitable businesses — and he teaches the way operators need it: direct, practical, and immediately usable.

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David Goldman

Co-Founder · The MedSpa Performance Academy

Co-author of the ALIGN Method and co-architect of the MSPA coaching system. David works inside member practices on the numbers that matter — conversion, profitability, and the operational discipline that makes growth stick.

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The Choice Is Simple

How You Will Transform

"Figuring It Out" Alone

  • Keep guessing what might work and rely on trial and error
  • Get lost online chasing solutions the top players gatekeep
  • Stay stuck at the same revenue, hoping things change

Attending The Live Intensive

  • Skip the guesswork with direct advice unique to your business
  • Get the exact solutions the industry's best keep behind closed doors
  • Leave with a plan to smash your revenue goals this year

The Program

Three Days. One Operating System.

Each day builds on the last: diagnose, rebuild, then commit. Bring your laptop and your numbers — you'll use both.

Diagnose — Where the money actually is
8:30 AMGeneral Session

The State of the Med Spa Industry — and Your Place in It

What's changing in 2027 and the positioning decisions that separate growing practices from stalling ones.

10:00 AMWorking Session

Your Numbers on the Table

A guided diagnostic of your practice's real financials. Revenue per hour, service-line margins, provider utilization — we find the leaks together.

1:30 PMWorking Session

The Patient Journey Audit

Map every touch from first click to rebooking. You'll leave the session knowing exactly where your practice loses patients.

4:00 PMGeneral Session

Owner Roundtable + Day One Commitments

Real operational problems, worked live, owner to owner.

6:30 PMEvening

Welcome Reception

Dinner, drinks, and the peer relationships that outlast the weekend.

Rebuild — Install the systems
8:30 AMGeneral Session

The Consultation That Converts

The complete conversation architecture: phone skills, discovery, treatment planning, and the close that doesn't feel like a close.

10:45 AMBreakout Tracks

Owners: Pricing & Profitability · Teams: Live Consultation Role-Play

Owners restructure their menu and margins. Providers and front desk drill the scripts until they're natural.

1:30 PMWorking Session

The Marketing Engine: Authority Over Ads

Build your 90-day content and follow-up calendar in the room — the peer-credibility system that fills consult calendars in a professional market.

3:45 PMWorking Session

Objections, Follow-Up & the Fortune You're Leaving Behind

The follow-up sequences that recover the revenue most practices never chase.

7:00 PMEvening

The MSPA Dinner Celebration

Cocktails, dinner, and the room where next year's partnerships start.

Commit — Make it permanent
8:30 AMGeneral Session

The Team That Runs Without You

Accountability rhythms, role scorecards, and compensation design that aligns your team's paycheck with your practice's growth.

10:30 AMWorking Session

Your 90-Day Installation Plan

Every attendee leaves with a written, sequenced plan — what gets installed in week one, month one, and quarter one. Signed, witnessed, and coached.

12:00 PMClosing

Final Commitments & Send-Off

The last hour is a promise — to your practice and to the room.

Don't Take Our Word For It

Hear From Owners Like You

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1:12
★★★★★

"I've been in aesthetics 40 years. No matter how many times I hear this team speak, I always learn something new."

Practice Owner Aesthetic Clinic, TX
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0:58
★★★★★

"Understanding how to get the most out of that first patient interaction is what I found the most valuable."

Med Spa Director Multi-Location, FL
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1:34
★★★★★

"I've invested in other trainings and nothing compares. They actually teach you the numbers in your business."

Founder Wellness & Aesthetics, CA

Live in Denver, CO · Oct 2–4, 2026

Claim Your Seat. The Room Holds 100.

One weekend, Friday to Sunday. When the room is full, it's full — we don't add chairs and we don't stream it.

01

The Owner Seat

One attendee
$1,497
$1,797 at the door
Early-bird rate
  • Full 2½-day working intensive
  • The complete MSPA system workbook & templates
  • Your 90-day installation plan, coached live
  • All meals during program hours + both evening events
  • Access to the discounted MSPA room block
CLAIM ONE SEAT
Most Popular
02

Owner + Operator

Two attendees
$2,694
$3,594
$1,347 per seat
  • Everything in the Owner Seat — twice
  • Bring the person who runs your day-to-day
  • Breakout tracks built for owner + team pairs
  • Nothing gets lost in translation on the flight home
  • Assign the second name any time before the event
CLAIM TWO SEATS
The owner who comes alone implements alone.
03

The Practice Pack

Four attendees
$4,988
$7,188
$1,247 per seat — lowest rate offered
  • Everything in the Owner Seat — four times
  • Your full leadership team in one room
  • The whole practice changes, not one person
  • Role-play tracks for providers & front desk
  • Assign all four names later
CLAIM FOUR SEATS

Can't make it? Send someone who can.

Life happens in a med spa. Transfer your seat to a colleague at no charge up to 14 days before the event — email us the new attendee's details and we'll reissue the credentials. No fee, no argument.

The Decision

Isn't It Time You Learned The Shortcuts of The Top 1%?

The owners in that room will spend Q4 running a different practice — new consultation systems, restructured pricing, teams that convert. They're your competition, and Denver is where they get their head start.

YES! RESERVE MY SEAT NOW Denver · October 2–4, 2026
$1,497Early-Bird · Denver Oct 2–4
Reserve Seat