David Goldman is a multi-location med spa owner and operator who has scaled practices through disciplined systems, strong leadership, and data-driven decision making. He brings real-world experience in building businesses that grow sustainably.

Lexie Wood is the Marketing Director at Med Spa Performance Academy, specializing in helping med spa owners implement scalable systems across marketing, automation, and patient experience. She bridges strategy and execution so growth is intentional, not reactive.

Dr. George Birnbach is a physician and clinical strategist who ensures growth aligns with medical integrity, safety, and long-term patient outcomes. He helps owners scale responsibly while maintaining high clinical standards.